End Prescription Drug Ads Now Act

# End Prescription Drug Ads Now Act (HR 4605) - Summary **What the Bill Would Do** This bill would prohibit pharmaceutical companies from advertising prescription drugs directly to consumers on television, radio, and other media. Currently, Americans see frequent ads for prescription medications encouraging them to "ask your doctor" about specific drugs. If passed, this bill would ban these direct-to-consumer advertisements, though doctors could still prescribe medications and patients could still research drugs through other means. **Who It Affects and Key Details** The bill primarily affects pharmaceutical companies, which would no longer be able to market prescription drugs directly to the public.

It could indirectly affect consumers by reducing exposure to drug advertisements. Sponsors of the bill argue that such ads drive up medication costs and encourage unnecessary prescriptions, while opponents contend that ads inform patients about treatment options. The bill is currently in committee and has not advanced to a full floor vote.